Privacy Policy

Last updated: June 2025

GoFloridaSmart ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to it when you use GoFloridaSmart.com.

1. Who We Are

GoFloridaSmart is a Florida travel planning and tips website. If you have any questions about this policy, you can contact us at Support@gofloridasmart.com.

2. Information We Collect

We collect information in the following ways:

  • Account registration: When you create an account, we collect your name and email address. If you register via Google Sign-In, we receive your name, email address, and profile information from Google.
  • Trip planning data: If you use our trip planner, we store the trips, itineraries, packing lists, and budgets you create, along with any notes you add.
  • Favourites: We store which tips and resources you have marked as favourites.
  • Newsletter subscriptions: If you subscribe to our mailing list, we store your email address.
  • Contact form submissions: If you submit a contact form or advice request, we retain a log of that submission.
  • Usage data: We collect anonymised analytics data (page views, session duration, browser type) via Google Analytics.
  • Cookies: We use cookies for authentication and analytics. See our Cookie Policy for full details.

3. How We Use Your Information

  • To provide and maintain your account and the services you use.
  • To remember your trips, favourites, and preferences across sessions.
  • To send occasional service emails (e.g., account confirmation).
  • To send mailing list updates if you have subscribed (you may unsubscribe at any time).
  • To improve our website based on anonymised usage analytics.
  • To respond to enquiries submitted via our contact forms.
  • To protect the security of our service via Google reCAPTCHA verification.

We do not sell your personal data to third parties.

4. Legal Basis for Processing (UK/EU Users)

Where data protection law applies, we process your personal data on the following legal bases:

  • Contract: Processing necessary to provide the service you have signed up for (account, trip planning).
  • Consent: Analytics cookies and mailing list subscriptions — you may withdraw consent at any time.
  • Legitimate interests: Security, fraud prevention, and improving our service.

5. Third-Party Services

We use the following third-party services which may process your data:

  • Google Analytics — anonymised website traffic analysis. See Google's Privacy Policy.
  • Google Sign-In (OAuth) — optional login method. See Google's Privacy Policy.
  • Google reCAPTCHA — used on forms to prevent spam. Subject to Google's Privacy Policy and Terms of Service.
  • Hosting provider — our website and database are hosted on a third-party server. Data is processed within their infrastructure and is subject to their security controls.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you request deletion of your account, we will remove your personal data within 30 days, except where we are required to retain it for legal or security purposes.

Anonymised analytics data is retained as configured in Google Analytics (default: 26 months).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.
  • Rectification: Ask us to correct inaccurate data.
  • Erasure: Request deletion of your data ("right to be forgotten").
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests.
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact us at Support@gofloridasmart.com.

8. Cookies

We use cookies to keep you logged in and to collect anonymised analytics. For full details of the cookies we use and how to control them, please see our Cookie Policy.

9. Children's Privacy

Our service is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will indicate the date of the most recent update at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

GoFloridaSmart
Support@gofloridasmart.com